persuasional
Marketing’s inherent goal is to create or change a previously held set of beliefs. To be truly persuasive, you have to know everything about your audience, build trust with them, understand them, communicate with them. At LGH we know you don’t need to push when you can persuade.
Shasta County Public Health
Campaign Dates
09/05/2012
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Saul the Sodium Monster
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Bring awareness to the correlation between high sodium intake and adverse health consequences
Challenges
- Identify common sodium intake sources
- Appeal to children of lower-income households (children often influence the purchasing decisions of parents)
- Deliver alternative lower-sodium options
How we did it
- Create print collateral to display at local restaurants
- Create a series of information and entertaining videos
- Develop a relevant, relateable mascot
