developmental
To reach for something previously thought unreachable. To strive, to encourage, to create a belief in oneself.Sometimes a message, a project, an initiative has bigger ambitions than just providing products or services.Sometimes the goal is simply to see your customer achieve.
My Scary World
Campaign Dates
28/01/2016
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video/ image gallery
for the campaign
Most all career exploration websites are designed as adults speaking to children. With our vast education marketing experience, we knew there's a better way to generate interest and motivate kids. Here are some of the challenges we faced:
- Speaking to kids on their level
- Engage a traditionally and historically underserved and disaffected youth segment
- Develop an experience that excites, instead of prohibits students
Here's how we achieved these goals:
- Create an engaging themed Web site (My Scary World)
- Develop a relatable mascot
- Design an experience unparalleled by competitors
- Produce videos that engage and excite students
- Develop graphics specific to age group
- Build a lasting internet presence to help kids
- Create a learning + information portal for teachers and parents (learn.myscaryworld.com)
