experiential
What’s more memorable – the last gadget you bought, or the last trip you took with your friends? We crave experience, not things. At LGH we look for opportunities to transform content and meaning into tangible experience, turning message into memory… a lived understanding is not easily forgot.
Turtle Bay Exploration Park
Campaign Dates
28/01/2010
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A scientific exploration of aliens meets marketing ingenuity.
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Engage a youth audience
- Create a website to engage youth
- Develop an outreach program
- Begn a mindset shift
How we did it
- Research and trend analysis
- Develop graphics specific to age group
- Build a lasting internet presence to help kids
