global
All content is potentially global, your marketing and strategy should take this into consideration. However, it takes more than just online exposure to truly capture the attention of a global customer base. LGH maintains worldwide business relations and industry connections to provide access to the international marketplace.
Know Opportunity
Campaign Dates
28/01/2016
Know Opportunity is an entrepreneurial business board game that teaches the fundamentals of global entrepreneurship.
Challenges
- Speak to an audience who has lost hope, or has a less-than-enthusiastic outlook on their long-term ability to have a fruitful lifestyle
- Manufacture the game
- Identify distribution and sales channels and strategies
Here's how LGH jumped feet first into this opportunity.
- Identify pain points in target audience (16-28 years old)
- Create an engaging, timeless design
- Provide broad appeal to a specific audience
- Identify and interview potential manufacturers
- Manage the production process from ideation to delivery
- Manage the sales process and marketing to sell the games
