tribal
Building a unique community that rallies around a message is about creating your own band of disciples. It’s a rare combination of vision and passion; gathering the few who spread the word to the many. At LGH we understand how to create a tribe where your seekers become your biggest brand advocates.
Enterprise Elementary School District
Campaign Dates
28/01/2016
Enterprise Elementary School District (EESD) was looking to increase the number of students enrolled in its schools.
Challenges
- Break preconceived notions of historical academic inadequacy
- Appeal to parents who may be moving their children to charter schools
- Reinforce the brand of the district and emphasize the accolades and accomplishments
Here's the LGH approach to this.
- Create a relatable mascot that appeals to students of all racial, gender, and socioeconomic backgrounds
- Develop engaging stop-motion videos to relate the virtues and values of EESD to potential parents
- Create a website to host the information
